Morocco has firmly established itself as a strategic player in the British tourism market, recording an impressive 89% increase in arrivals from the United Kingdom between 2019 and 2023.
This positive trend continues into 2025, with the country welcoming nearly 2.7 million tourists during the first two months of the year—521,000 more visitors than the previous year.
The North African kingdom now ranks as the top African destination for British travelers and represents their second-largest tourist market, accounting for 20% of tourist arrivals, just behind France.
Agadir: The Perfect Base for Your Moroccan Road Trip Adventure
At the heart of this tourism boom is the coastal city of Agadir, captivating visitors with its year-round mild climate, expansive beaches, easy accessibility, and exceptional value for money. This growing interest was further boosted by the launch of a new direct flight route from the UK in 2023, making both short breaks and extended beach holidays more convenient than ever.
The seaside resort has also benefited from significant upgrades to its hotel offerings, a reputation for safety, and stunning natural surroundings—all factors that make it an ideal gateway for British tourists exploring Morocco.
Why Renting a Car in Agadir Should Be Essential for Your Moroccan Holiday
To fully experience the wonders of Agadir and its surrounding areas, having your own rental car is invaluable. Here's why:
- Drive at your own pace along the stunning Atlantic coastline to discover hidden beaches and surf spots
- Explore the authentic Berber villages in the Paradise Valley without being restricted by tour schedules
- Take day trips to nearby attractions like the historic city of Taroudant or the famous markets of Marrakech
- Visit the Souss-Massa National Park to witness unique wildlife and breathtaking landscapes
- Enjoy the freedom to discover off-the-beaten-path destinations unreachable by public transportation
Our car rental company offers a diverse fleet to match every travel need, from fuel-efficient compact cars for city exploration to comfortable SUVs for family adventures and rugged 4x4 vehicles for those looking to venture into the Atlas Mountains.
Book your rental car in advance to secure the best rates and ensure availability during Morocco's increasingly popular tourist season.
