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Agadir is experiencing a record-breaking year for tourism in 2024, with 1.377 million visitors and nearly 6 million overnight stays.

With the rise of tourism, car rental in Morocco has become the go-to choice for visitors looking to explore the country with freedom and flexibility.

From February 22 to March 1, 2025, Taghazout Bay will once again host the prestigious Pro Taghazout Bay, a vital stop on the World Surf League's Regional Qualifying Series (QS).

Morocco has experienced an exceptional year in 2024, solidifying its position as Africa's top tourist destination. With an impressive 17.4 million visitors recorded, the kingdom achieved a remarkable 20% growth compared to 2023, surpassing Egypt’s 15.7 million tourists for the first time.

The Halieutis Fair 2025, taking place from February 14 to 18 in Agadir, Morocco, is set to be the flagship event for the fisheries and blue economy sectors in Africa and worldwide. Under the high patronage of His Majesty King Mohammed VI, this international exhibition will bring together leading players in fishing, aquaculture, and maritime industries.

As part of the Amazigh New Year 2975 celebrations, the Municipality of Agadir is hosting the "Id Yennayer" festivities from January 10 to 17. Organized in collaboration with the Souss-Massa Regional Council, the Souss-Massa Regional Tourism Council, and the Timitar Festival Association, this event strengthens regional cooperation to promote Amazigh culture.

According to a press release from Morocco’s National Airports Authority (ONDA), Agadir Al Massira Airport has achieved a major milestone in 2024 by surpassing 3 million passengers. This record highlights Agadir's growing appeal as a travel destination and underscores the airport’s strategic role in driving regional economic and tourism growth.

Agadir, with its sunny weather all year round, golden beaches, and breathtaking landscapes, is a must-visit destination in Morocco. Renting a car in Agadir is the smartest choice for travelers who want to explore the city and its surroundings with ease. Here’s why it’s the ideal option for your trip.

Located on Morocco's Atlantic coast, Agadir is a must-visit destination for travelers seeking sunshine, relaxation, and authenticity. With its exceptional climate, stunning beaches, and rich culture, Agadir is one of the most sought-after cities in the country.